Personal Internet Banking

Excerpt from Forrester’s FinanceForum 2007. Forrester Research Vice President Cliff Condon says online banking adoption in the US has been good — 37% of US consumers now bank online. But in markets like the Netherlands and Sweden, 55% of the population banks online. The unique online functionality and robust cross-channel strategies of European banks have driven more consumers online for their financial services. Aggressive US firms can distance themselves from their local competition by taking advantage of the best practices coming out of Europe. June 26, 2007 in New York. Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. Learn more at www.forrester.com

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